Optikk 30A as "Roll" Models

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Recently Optikk 30A partnered in the production of a national commercial with Red Tricycle and VSP Vision Care. Dr. Korrie Lalim and staff were so honored to be a part of this national campaign to raise awareness for the importance of back to school eye exams.


We were thrilled to be a part of this campaign and work with Red Tricycle and 30A Television. Most parents don’t think about getting their child an eye exam before school starts, but it really should be a part of their back to school checklist. Children are visual learners and with 1 in 4 children having a vision issue, it’s imperative that parents make sure to schedule regular eye exams. ~ Dr. Korrie Lalim, Optikk 30A


Red Tricycle is a digital lifestyle brand that spans 20 major markets and offers daily inspiration for family fun. Red Tricycle believes in the opportunities that come from creating memories and connecting families through fun experiences together. They advocate and help promote key messages such as this one on family eye health.


The shoot itself took place at Optikk 30A’s optical boutique in Redfish Village along scenic highway 30A in Blue Mountain Beach and was filmed by 30A Television.  In the world of film production, you literally (and figuratively!) have to roll with what mother nature has in store. That day, like many late summer days along the Gulf Coast, it was pouring rain, so the planned outdoor shots were changed to interior ones. Despite the wet weather, the shoot was a lot of fun and everyone worked well together.


Not only was the filming located at Optikk 30A but Dr. Korrie Lalim, along with two of her young patients, played leading roles for the filming. When asked about the experience, Dr. Korrie Lalim said she doesn’t normally like to be in front of the camera but enjoyed the whole process. Most importantly, she wanted to emphasize the importance of comprehensive eye care for children because children with uncorrected vision conditions or eye health problems face many barriers in life – academically, socially and athletically.


We’d love you to check out the video here and be sure to schedule your eye exams for those precious peepers soon!

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Frame it Up

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At Optikk 30A we take your vision and eye health very seriously. Dr. Korrie Lalim and our entire team of professionals are committed to excellence in patient care. But, we also believe: Life is too short to wear boring glasses!

This is why we support independent companies from around the globe that produce unique, handcrafted, and innovative eye wear. The boutique styles we offer are often exclusively designed innovations and most importantly, they utilize the latest and greatest technology.

We are very excited to introduce the unique collection of eyeglasses from l.a. Eyeworks to South Walton and the surrounding community. l.a.Eyeworks began on September 9, 1979 when Barbara McReynolds and Gai Gherardi opened a single storefront on Melrose Avenue in Los Angeles, California. Now, more than three decades later, they continue to create frame designs with new, provocative, and bold senses of spirit. You won’t have to look hard to spot this collection since these eyeglasses are immediately recognized for their bold shapes, imaginative handling of materials, and expressive use of color.

"We design eyewear to celebrate the diversity of faces and the uniqueness of individuals. The glasses we make are sparks of our imagination. You complete these thoughts and bring the dreams of l.a.Eyeworks into being."

-- Barbara McReynolds & Gai Gherardi

Their designs have framed the faces of celebrities, artists, and athletes, but the company’s goal is to create frames perfect for every individual’s style. They design eyewear to celebrate the diversity and uniqueness in all of us. In the words of l.a. Eyeworks: “A face is like a work of art. It deserves a great frame.” We couldn’t agree more!

Come see this unique collection and others at our optical boutique located at Redfish Village in Blue Mountain Beach along Scenic Highway 30A. We’d love to help you pick out the perfect frame for your work of art!

Bringing Life's Beauty into Focus for Another Year!

   

 

 

 

Two years ago, Optikk 30A opened their doors as South Walton’s premier optical boutique. Optometrist Dr. Korrie Lalim and her staff continue to Bring Life’s Beauty Into Focus for the 30A community and surrounding areas by providing comprehensive eyecare for the whole family and handpicked luxury eyewear from around the globe.

Friends of Optikk 30A chatted happily, enjoying bubbly libations and light bites provided by Debbie Hannan of Deep Dish Rescue, along with an exclusive viewing of the newest Anne et Valentin collection. Once again, Florian Devincenzi was on location to help guests pick the perfect frame shape, size, and color to complement their face shape, skin tone and personality.

Dr. Korrie continues in her dedication to giving back to the community and was excited to donate proceeds from the event to Dog-Harmony. This non-profit dog rescue places its focus on matching the right home with the right dog by training and supporting both humans and dogs to ensure a happy lifelong relationship. Nancy Bown, Founder of Dog-Harmony, along with a few volunteers joined the celebration and brought a couple very adorable and adoptable puppies to mix and mingle with guests!

“The tight-knit South Walton community has made Optikk 30A feel at home since the very start. We send our sincerest thanks to all of our many supporters and patients and are thrilled to serve this beautiful area. Here’s to another year of eye health and happiness!


 

The Gift of Giving

At Optikk 30A we fundamentally believe in the importance of supporting smaller, independent businesses around the world that produce boutique handcrafted and innovative eyewear. We also feel it’s important to focus our support on causes that reach beyond ourselves which is why we are a proud partner with 141 Eyewear!

Who is 141 Eyewear? This Portland Oregon based company is part business part charity with a business model that goes beyond innovative style and design. 141 Eyewear provides a sustainable solution to give eyewear to those who need it most but may lack the access or funds to attain it. For every 141 Eyewear purchase made, they donate a new pair of prescription glasses to a person in need proactively combatting the issue that 153 million people have vision impairments simply because they don’t have access to corrective eyewear. We proudly stand behind their mission as one of the only 141 Eyewear retail partners in Florida. We hope by sharing their story and mission others will follow.

Owners and founders Shu-Chu and Kyle echo how we at Optikk 30A feel: “Imagine what the world would look like if every one of us took a portion of what we know and what we’re passionate about, and gave it to someone else in need.”

At Optikk 30A, we are grateful to have the opportunity to do the work we love while experiencing the gift of giving back. Something as small as a pair of glasses has the power to change someone’s life and opens up a whole new world of possibilities which exemplifies our tagline…BRINGING LIFE’S BEAUTY INTO FOCUS!

Stop by our Optical Boutique located in Redfish Village along Scenic 30A in Santa Rosa Beach, Florida and let us show you our 141 Eyewear collection. Remember your purchase of a new pair of 141 frames will impact another’s life so help us advocate and spread the word…You Buy 141 Eyewear Gives! Contact us today to learn more!

Your Eye Health: We'll SEE to it

February is Age-Related Macular Degeneration (AMD) Awareness month and at Optikk 30A we are dedicated to raising awareness about important eye health topics. AMD is the leading cause of blindness in people over 50 affecting more than 10 million Amer…

February is Age-Related Macular Degeneration (AMD) Awareness month and at Optikk 30A we are dedicated to raising awareness about important eye health topics.

 

AMD is the leading cause of blindness in people over 50 affecting more than 10 million Americans. Macular Degeneration is a deterioration of the macula, which is the part of your retina responsible for your central vision and maintaining sharp 20/20 vision.

 

There are two forms of age-related macular degeneration. The most common form is Dry (atrophic) macular degeneration and Wet (exudative) macular degeneration. Symptoms may not be present in the early stages and can range from mild to very severe.

 

Symptoms of AMD include:

Straight lines appear wavy

Difficulty seeing at a distance

Decreased ability to distinguish colors

Inability to see details, such as faces or words in a book

Dark or empty spots block the center of your vision

 

 

Unfortunately, some risk factors associated with AMD are out of your control. These risk factors include age, gender and genetics. Signs of this ocular disease are present in about 14% of people under the age 64, 20% ages 65 - 75 and up to 37% over 75 years of age. AMD is also more common in women.


What can you do to help prevent AMD?  Kick the nicotine habit, smoking significantly increases your risk of AMD.  Manage your high blood pressure.   Wear sunglasses to protect your retina from harmful UV rays. Eat a diet rich in leafy greens which contain the carotenoids lutein and zeaxanthin.  Stay active with regular exercise.  Talk to your optometrist about an appropriate supplement.

 

While there are treatments to slow the progression of the wet form of macular degeneration, there are no treatments for the dry form and no treatments to reverse the damage already caused by AMD. As the saying goes, prevention is the best medicine.

 

Call your local optometrist or contact us to schedule a comprehensive eye exam. Keeping regularly scheduled eye exams will allow early detection of common and age related eye illness.